Best Buy commits the #1 Ad Cliche
Uh-oh. There's a new spot airing from Best Buy where each employee speaks in the broken sentences. "I pledge..." "I pledge..." etc. etc... Will someone please stop this madness? This cliche has gone so far beyond the realm of over used, it is absurd. In fact, I am officially promoting this foolishness from #3 to #1. That's right, it has overtaken the formerly number one cliche, Man in Business casual drives in car down curvy sections of the Pacific Coast Highway.
I apologize for the crappy video quality, as both my Time Warner DVR and Panasonic DV camera have conspired against me and I can't for the life of me figure out how to get an analog or digital signal from the DVR into my camera. I finally found the S-Video input on the camera after 2 years of looking (it was behind the battery- Clever!), but couldn't find the required power cord to run the camera off of AC power to make the rig work.
This commercial aired numerous times during the AFC and NFC Championship football games and it's embarrassing an agency in the year 2008 would output this tired, overplayed and under-effective treatment. I am going to start recording all of the spots I find using this treatment. I have one below, from a Fishing Reel company, who no doubt is paying about $35 (US) for their marketing advice, but who end up getting the same ineffective commercial as Best Buy.
This one from FLW:
Forrest Maready
in Advertising Cliches
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I had to do a PSA for a Christian Youth voting campaign back in ott four. I was given raw footage of a veritable rainbow of multicultural actors shot on green-screen. The PSA was edited in that same cliché of "I have the right..." "I have the right..." "I have the right..." "To think." "To speak." "To pray." "To vote."
Sometimes producers think they are so clever when they recycle someone else's idea.