What is the.... What is the...  What is the deal... the deal.... the deal?  I want to know.... I want... I want... I want to know.... I can't turn on your earth televisions without seeing some commercial, usually pharmaceutical in nature, that features the rainbow coalition rattling off the same script and cut together in a schizophrenic way. Each person is given the same script, usually one line or less, and asked to say the line. The editor then cuts a :30 out of just one line and a tag. The tag usually features the stuttered line in full, spoken by a professional voice over talent.

I actually worked on one of the seminal commercials of this cliche, the Nexium "I want to know" spot. The commercial had been airing for a year or two, and featured a then-relatively-unknown Jane Lynch. Evidently, she had started to make it big-time, and wanted out of the commercial. I was asked to replace her face in the spot with someone else who had yet to make it big-time, someone like say, myself.